Since this is the last entry in communications, I have decided to do on my favourite topic of films. (I know, regardless of which entry, I still say the same thing). However this time, it is not about a movie, but the massive impact the global media companies have on all of us.
Harry Potter and the Deathly Hallows -Part 1 is premiering soon, 19th November 2010– in less than a month’s time. Warner Bros Entertainment Inc. (www.warnerbros.com) is its highly succesful global media company.
Warner Bros., founded in 1918 (Warner Bros. West Coast Studios) and 1923 (Warner Bros. Pictures), is one of the major film studios today. It is also the franchise of many of widely-known blockbusters like, The Lord of the Rings Trilogy, Looney Tunes cartoons, Batman, The Matrix Trilogy and many many more, raking in billions each year.
So what is it that makes it and other media companies like Disney and HBO so successful? A single word–Globalisation.
The impact of these global media companies have certainly reached far and wide, basically, any where with a connection and satellite access. I remember travelling to a few countries in different parts of the world, only to find HBO channel in every hotel I reside in. These U.S. based companies are certainly raking in big bucks. Granted, there are also non-U.S. based companies. However, with increasing influence from the west, who in the modern world hasn’t heard of Harry Potter or Superman?
Especially in Asia, there is a rising presence of foreign films, especially from the U.S.. Majority of the movies in our theatres are U.S. based. Though there are definitely also certain Asian flicks and U.K. films, they are the ones that garner most attention from the audience.
The power of globalisation of the mass media is stunning. Take for example this Harry Potter phenomenom. The UK-based books were definitely more widely known especially after the movie was made. Today, it has extended to such an impact that Harry Potter is translated into about 37 languages, including that of Welsh, Japanese and even Finnish.
From young japanese fans (left) to tattooed middle-aged men (right), Harry Potter has certainly caused quite a stir.
Following this, a wave of trends globally emerged. From “Wizard Rock” (visit http://wizardrock.org/ if you don’t know what is that), fans dressing up at event premieres (bottom, left), and actual Quidditch (wizard sport played in Harry Potter) played in Universities as competition, earning the athletes the term of “fiction-obsessed” (bottom, left).
I guess you should get an inkling of the impact when you see Harry Potter pick-up lines and Yo Mama jokes on the net.
Fans at the premiere and book-releases:
U.S. media products definitely dominate the global mass media industry, at her domestic country and abroad. There are certain limitations and restrictions coming from the Asian industry, due to the more conservative mindset and society. However, U.S. still continues to dominate the Asian television. They have diifferent sub-channels, for example, there is the Asian version of HBO and Star Movies, showing different movies and (most probably) snipping off content deemed inappropriate by the government. It is like a “safer” version for mass Asian consumption. Our local station Channel 5 also frequently airs American movies and series, and now airing the movies of Harry Potter in anticipation of the upcoming one.
So, question for you guys is how do you think the mass media has impacted us? Especially, how has mass media influences from other countries impacted the Singaporean society?? Well, I for one certainly am influenced. Just look at my blog address.